Author: Joshua Ballard

How Big Does A Business Need to Be Before They Need a CRM?

February 24, 2016 / by Joshua Ballard posted in

I speak to a lot of small business owners, and often when I ask them what CRM they are using I will receive one of the following responses: What is a CRM? Isn’t that something much larger companies use? Oh, I...

A CRM Makes Your Business More Professional

February 23, 2016 / by Joshua Ballard posted in

If you think that a CRM is solely used to record leads and prospects, until a salesman finally closes the deal, then you are underestimating the power that a CRM can bring to your business. There are many diffe...

4 Reasons a CRM Trumps Excel Spreadsheets

February 22, 2016 / by Joshua Ballard posted in

Using Excel can be a powerful way of collecting and managing data. Whether you are Excel superstar with all of the formulas already in your mind, ready for you to launch into some serious functions from pure ...

4 Tips for Getting The Most Out of Your Customer Relationship Management Software [Confessions of a CRM Ignorer]

February 18, 2016 / by Joshua Ballard posted in

I’m going to start this with a little bit of a confession, I have been neglecting my CRM Probably in the same way that it is easy to neglect a gym membership. You make the commitment, you understand that ...

SEO for Products Rather than Services

February 14, 2016 / by Joshua Ballard posted in

Search engine optimization (SEO) can make the difference between success and failure, not just for high-tech startups, but for any business that wants to use the internet to sell their product. The simple truth...