You’re on the right track,
but are you aware of how it actually works? Because the reality of it may not be what you think. Seriously...
The truth is, that ‘agency’ you’re bringing on board, it’s just one person.
Or maybe a couple.
Why is It Like This?
Most agencies start with one or two people: a ‘Specialist’, or an ‘Account Manager’.
1. The Specialist
One who has an extreme level of experience and skill in a specific aspect of a job.
2. The Account Manager
A jack-of-all-trades, master of none who is an expert at juggling and maintaining relationships.
Here’s How it Works:
- An account manager keeps all the small tasks on track, the strategy in place, and the specialists engaged. But above all, he keeps the relationship with the client (That’s You) going strong.
- Specialists don’t come cheap, and neither do great account managers. Almost all agencies end up relying on external support (outsourcing) in order to maintain their core offering.
- Making it impossible for a small or growing agency to keep all that talent in-house, to begin with.
Here's How We Make Your Agency Work
We’re your agency’s “go-to agency”
We make it easier for agencies to simply ‘plugin’ to our team. This means they spend less time hunting down suppliers, managing too many different freelancers, etc. We’re your “agency’s agency”.
In return, we won’t have to manage any of your sales or your accounts. Freeing us up to keep on growing and expanding our team’s bandwidth and skillset.
Hot dang did we grow!
The downside for us is - it means trading on much tighter margins, as we fight it out with the middlemen to get a piece of the retainer…
This shouldn’t be a bad thing, providing the agency you thought you were hiring was using more external resources than just us.
Here’s What Really Happens:
The retainer ends up split as ‘account management’ for the “agency”, and all the ‘external service contracts’ (what gets you results) that are being completed by us.
So Why Aren’t People Pissed Off?
They Don’t Know...
Some client-facing members of our team have almost 15 different email addresses that route back to our normal account.
We advise our clients that honesty is always the best policy, but we also make sure they know that we are more than happy to be their ‘discreet’ confidant.
The System Works
Our team didn't grow to over 20 badass marketers, constantly winning repeat and referral work, without getting results for our client's clients.
The proof is in the pudding…
Here is What Some of Our Direct Clients Say:
I had heard of, and then approached Paradox Marketing in 2016, at that time I wasn’t sure if it would be a good hire since most of them are located in the Philippines. However, I personally met Joshua Ballard at a conference in Bali the following year and ended up with the best hire I can get for digital marketing to this day.
Joshua and the team took over managing our AdWords in 2016 allowing me to focus on building the business. As AdWords is our major form of marketing, their efforts mean our business now employs two other technicians and we are looking to hire a third.
We’re Pivoting (Did you notice?)
Here’s what this will mean for you:
+61 8 7200 1237
[email protected]
See More About Us Here
Unit 1, 146 Fullarton Road, Rose Park SA 5067
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