February 1, 2016 2:31 AM / by Joshua Ballard
It can be a tough decision to choose between building an in house marketing team versus outsourcing your marketing to an agency.
Both are popular choices, and they both have their ups and downs.
In order for you to make the best decision for how your business is going to thrive, you need to have a solid understanding of the up side and downside of all the options you have in front of you!
Here is a break down of the pros and cons of both options
Pros of building an in house team:
- Close relationship with your marketers
When you hire a marketer you are hiring someone to communicate very publicly about your business. What they communicate will impact how the public perceive your company and this will have a direct effect on your bottom line.
- Face to face relationships cut out on miscommunications
It can be frustrating at the best of times to easily convey our ideas and requests via email, text message, phone call, Skype or teleconference. There is something about being in the same room as one another that will always allow for a much more effective means of communication.
- Your marketing team shares your work place culture.
The culture of your workplace is a dynamic set of values, goals and relationships. When your marketing team are part of the greater workplace as a whole, they will match your values greater. margin] They will develop relationships with your other workers, and they will know first hand that their job is what is helping their colleagues stay employed, reach their goals and support their families. Your business is not just a client, it is the home to their career.
- Your marketers will know your business from an insider’s perspective
This is especially poignant if you utilize content marketing. If your marketers are consistently writing content about your business, and your industry; then being right in the thick of it is the best way that they can find useful stories and information worth sharing.
- You have a high level of control over the marketing
Depending how itchy your ‘control fingers’ are, you may want to be very involved with all aspects of your marketing, or you may be trusting of your decisions in hiring and just let them get along with it.
- Complete transparency of work being completed
One problem with outsourcing your marketing is that you never truly know exactly how much work is being done on your account. You don’t see someone working, you simply believe that they are working on your marketing.
Cons of building an in house team:
- Less flexible with employment options
You are left with hiring someone full time, part time or casual.
- More strain on your accounts department
With PAYG, Superannuation, Payroll Tax, Work Cover, sick leave, entitlements and so on; there is a lot more administration involved with having employees than there is in having contractors.
- Not as easy to scale the department up and down in size
Occasionally there is going to be a larger workload placed upon our marketing team. You may be launching a very intricate campaign, launching a new product or service or even just facing seasonal demand changes.
- Expertise is limited to the capacity of your employeesThe likelihood that you will find one employee who has all the skills and insights needed within your marketing team is rather low.
- Can end up more expensive than outsourcing
By the time you add up all the additional costs involved with super, insurance, payroll tax and so on, an employee can become a very expensive investment.
Pros of outsourcing your Marketing
- An agency has a diverse team with many skill sets
You are not just relying on one worker to be able to get every single task completed as best possible. The agency will have departments, and certain team members who excel at various aspects of marketing.
- Can be more cost effective
We have already covered how an in house team can be a rather expensive venture. When you hire an agency, you have much more freedom to choose a retainer/package size that suits your individual budget more closely.
- greater control of your expenses
You can’t easily hire and fire in house staff. However, when you are working with an agency you can always increase or decrease the size of your retainer. If you have a busy campaign then you can increase your spend and they can allocate more staff and resources.
- less administrative processes on your end
As discussed earlier, you don’t have all the payroll dramas that come from having employees. You have one invoice with a provider, and that is all.
- easier to change agencies than change employees
In the unlikely event that you are unsatisfied with the work that your agency is doing, you can simply cancel a contract.
- You don’t have to be as involved
If you do not want to be overly involved with the marketing side of your business, then an agency is a great suit for you. You can set whatever level of creative freedom that you like.
- multiple perspectives on your campaigns
Having more than one or two people looking at a campaign can make a major difference.
Cons for outsourcing your marketing to an agency:
- Communication Lag
You will be reliant upon your account manager to balance their communications with you and the numerous other clients that they have on their books.
- You can never be sure of exactly what it is that they are doing
As much as you can read the reports and statements, you are never actually there in the thick of it. You never actually see any of the work taking place.
All in all, it is never going to be an easy decision. The best thing that you can do is arm yourself with knowledge and insights that will help you to make the decision that will best suit your needs.
Here at Paradox Marketing, we have developed a unique program which we refer to as the In House Marketing Program.
We combine the best aspects of in house marketing teams and outsourced agency systems!