February 1, 2016 2:31 AM / by Joshua Ballard
Pros of building an in house team:
- Close relationship with your marketers
When you hire a marketer you are hiring someone to communicate very publicly about your business. What they communicate will impact how the public perceive your company and this will have a direct effect on your bottom line.
- Face to face relationships cut out on miscommunications
It can be frustrating at the best of times to easily convey our ideas and requests via email, text message, phone call, Skype or teleconference. There is something about being in the same room as one another that will always allow for a much more effective means of communication.
- Your marketing team shares your work place culture.
The culture of your workplace is a dynamic set of values, goals and relationships. When your marketing team are part of the greater workplace as a whole, they will match your values greater. margin] They will develop relationships with your other workers, and they will know first hand that their job is what is helping their colleagues stay employed, reach their goals and support their families. Your business is not just a client, it is the home to their career.
When it comes to developing a content plan, if your business is where they call home, then they are not going to have to ask you so many questions in order to get publications rolling!
With an in house team you can regularly pop by to check up on details, and your marketers have easier access to you to get confirmation or authorisation for work. - Complete transparency of work being completed
One problem with outsourcing your marketing is that you never truly know exactly how much work is being done on your account. You don’t see someone working, you simply believe that they are working on your marketing. When your workers work in house you can see them day in, day out and know that they are your worker solely dedicated to marketing your brand.
A full time employee is a large investment, and you will need to ensure that you have ample work and space for them to be used to their best ability.
If you are a business that is narrowly escaping the payroll tax threshold, then adding that one additional employee may even be enough to incur you a dramatic increase in your pay roll tax!
When you are using an in house team you can not easily increase or decrease the size at will.If you want to decrease the size of the team, this means firing someone. Laying workers off is never an enjoyable side of owning a business, and it plays major havoc for the morale and culture of your workforce. If you want to increase the size of your team, this means advertising the position, short listing applicants, interviewing, making a decision, and then inducting and training the new employee. This is not a fast process.
The likelihood that you will find one employee who has all the skills and insights needed within your marketing team is rather low. For example, you may end up with someone who is fantastic at creating great content, really understands social media, but completely falls apart when trying to lay out a blog post with HTML, or make other small website changes.- By the time you add up all the additional costs involved with super, insurance, payroll tax and so on, an employee can become a very expensive investment. Combine this with the time required to bring them up to speed within your particular business, and it is only more expensive again. Combine this with the fact that you will either end up needing multiple employees, or to at least bring in small contracts from outsourcers (for tasks your employee is not specialised in), and you may find yourself paying considerably more than if you were outsourcing.
This makes for a much more flexible ability to scale up an down as your needs adapt and change.
You also don’t have performance reviews for each staff member, inductions, staff meetings and so on
There is no chance of having to fight it out as an unfair dismissal, you have no HR hoops that you need to delicately jump through.
It is easier to set an agency loose and see what they bring back, than to set an in house department loose and see what they bring back. This is because departments require managers, where as an agency has their own management and hierarchical system.- For example, even if you have two people devising a plan, they may not notice a serious flaw in the processes required to get it operational. As they have been so involved with creating the campaign this far, it often takes an extra set of eyes to go over it and take a third party more critical perspective into hand. An agency is a great breeding ground for this type of critical analysis, as each professional will be liaising with their own peers.
If you are used to dealing with employees who will always have to respond to you quickly, then you may be frustrated by the delay that is involved with dealing with an agency sometimes.- As much as you can read the reports and statements, you are never actually there in the thick of it. You never actually see any of the work taking place. This can leave a lot of people either suspicious, or simply unsure of exactly how much time and resources are being spent on their business.
All in all, it is never going to be an easy decision. The best thing that you can do is arm yourself with knowledge and insights that will help you to make the decision that will best suit your needs.
Here at Paradox Marketing, we have developed a unique program which we refer to as the In House Marketing Program.
We combine the best aspects of in house marketing teams and outsourced agency systems!
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